I had the opportunity to redesign the logo and create a number of advertising materials for Divine Dance Tweed (a dance and activewear shop on the NSW Tweed Coast). When the shop first opened I was asked to design their logo, stationery and signage which I gladly obliged (see below). In the intervening years, my original logo was replaced and the owner began using Canva to create designs in-house. This showed limitations and I was again asked to renew the designs and create professional designs for a number of specific events that present key promotional marketing opportunities for the business.
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A banner ad for the Gold Coast Eisteddfod website sponsorship.
Half-page full colour ad for the event programme.
Previous designs for Divine Dance Tweed
This logo variant was produced by the client in-house using Canva. This approach always has limitations as business owners rarely have the time or design expertise to produce effective designs in-house.
This is the original logo I designed in 2012 according to the design brief at the time.
An A5 half-page ad produced for the client in 2015.
Category: Graphic Design, Logo, Stationery, Other Print
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